THE PROBLEM

• Massive online therapy groups were impeding growth.

THE PLAN

• To differentiate the brand, and advertise for the first time.

• We reviewed in-person and online competition to see what kind of archetypal approach would be fresh.

• The clients boldy chose the most eccentric concept and enabled us to create something memorable and discussable.

THE RESULT

The campaign results were fable-worthy.

• Over 300% the click-through-ratio of most online campaigns.

• 66% lower cost-per-click than expected.

• A surge of new patients at an incredibly low cost-per.