University of Minnesota

UNIVERSITY OF MINNESOTA - THIS OR THAT

The University of Minnesota and Partners in Prevention have just launched first-ever "Ask About Aspirin" heart attack & stroke prevention campaign. The concept is a simple comparison highlighting the ease of taking care of your heart versus the struggle of having the consequences of not.

At Olson, I worked with Creative Director Matt Burgess and copy writer Monique Thomas on the concept and execution. Photos by my talented friend Matt Blum. Here are a few of the pieces: