US Bank

PLANK GIFT

MY ROLE:
Design

AGENCY:
OLSON

One of the masters of U.S. Bank is giving his top clients a special gift based on old Navy Tradition.

The first crew on a new ship is given a plank certificate. This is a tremendously rare and high honor for the first crew gives the ship it's nickname and attitude. When the ship is decommissioned the certificate owner receives a piece of the original deck. Since these ships last several decades this gift is usually redeemed by the sailor's nearest living relative making it even more special.

For this project we sourced the wood from the forest nearest the recipients home town and the rock is quarried from the the home town of the man giving the gift. We finish it off with a Navy rivet and pressed steel.