The premium details and luxury attributes that make a KraftMaid kitchen unique are represented in the elegant and smart way in which we use the graphic silhouettes to reveal the contrasting looks of four kitchens. The silhouettes capture the sentiment of beautiful design, as one literally becomes the other in a seamless and continuous movement. Designing the graphics with a sense of fluid transition in mind allow us to juxtapose the two different kitchen styles in each spot and establish a contrasting visual that will highlight the differences in a graphic way. Similarly, we designed the silhouettes with these same distinct kitchen looks in mind so that each silhouette mirrors the individual look we’re being led into, as one visually becomes the other.
Flower Girl - Print Ad
P.I.M. Star of Excellence award winner.
The full kitchen photo on the next page is shown through the silhouette overlay.
Coffee Girl - Print Ad
Wine Girl - Print Ad
Strawberry Girl - Print Ad
Ad Age Article
Define Your Style - Mood Board Creator
"Define Your Style" was a contest to win a $50,000 dream kitchen.
The resulting traffic was nearly one million visitors in one month.