Kraftmaid

SILHOUETTES

MY ROLE:
Art Director,
Designer.

Creative Director:
Bob Brihn

Producer:
Bobby Marsden

Director:
Brad Tucker

Animation:
Stardust

Agency:
Olson

The premium details and luxury attributes that make a KraftMaid kitchen unique are represented in the elegant and smart way in which we use the graphic silhouettes to reveal the contrasting looks of four kitchens. The silhouettes capture the sentiment of beautiful design, as one literally becomes the other in a seamless and continuous movement. Designing the graphics with a sense of fluid transition in mind allow us to juxtapose the two different kitchen styles in each spot and establish a contrasting visual that will highlight the differences in a graphic way. Similarly, we designed the silhouettes with these same distinct kitchen looks in mind so that each silhouette mirrors the individual look we’re being led into, as one visually becomes the other.