Cargill

THRIVE

MY ROLE:
Senior Designer

ECD:
Todd Piper-Hauswirth

COPYWRITER:
HoJo Willenzik

AGENCY:
VSA Partners

Cargill is gigantic. A brand that fundamental needs a message so clear it is universal. After much research VSA answered the question "Why do we need Cargill?" and that answer is summed up in one beautiful word, "Thrive". The design is bold, clear and timeless. The photography has 3 styles: Dynamic Actions, Human Connections, and Unique Perspective. Together this brand platform takes the immense world wide logistics of Cargill and refines their mission to something approachably human.