Bisquick

12 DAYS OF PANCAKES

MY ROLE:
Associate Creative Director,
Video Director,
Designer.

COPYWRITER: 
Christy Kendall

TALENT: 
Amanda Day

PRODUCER:
Maria Roepke

EDITING & ANIMATION:
Richard Pizarro

AGENCY:
Campbell Mithun

Why should holiday dinners get all the fun? Bisquick's 12 Days of Pancakes not only promote some fancy pancake recipes but also the new annoted video features of YouTube. This project succeeded far beyond our projections logging over 500,000 views in the first few days. Now it's at ~1.2 million!